British Gas, the principal partner of British Swimming announced on Monday that it has formed a powerful new partnership with Rebecca Adlington, Britain’s successful Olympic swimmer.
Rebecca, who won two Gold Medals at the Beijing Olympics and two Bronze Medals at the recent FINA World Championships in Rome will act as an ambassador for British Gas and will be at the forefront of the relationship with British Swimming.
British Gas is passionate about supporting the sport of swimming at every level, from the paddling pool to the podium. From helping children learn a vital life skill, to giving British athletes the best chance of gold medal success.
British Gas Marketing Director, Rick Vlemmiks said “Our partnership with British Swimming goes beyond a traditional sponsorship. Swimming is important to our customers and to the nation and we want to help grow the sport at all levels. We want to get Britain swimming and it’s great that Rebecca shares our vision.
“Rebecca has spoken many times of her passion for helping to get kids into the water and improving their skills, so she really helps bridge the gap from paddling pool to podium. We couldn’t think of a better person to front our sponsorship and help us develop our commitment to swimming.”
Rebecca Adlington said “It has been fantastic to see the support that British Gas is giving to swimming in Britain and will continue to give for years to come. Their objective to get more people swimming is great, and one I share, which is why I am so delighted to be working with them more closely.”
Rebecca has already appeared in British Gas advertising and will continue to be one of the faces of the ‘Your World’ creative campaign. In addition she will continue to front projects like the British Gas Pools 4 Schools scheme to bring temporary pools to areas of aquatic depravation.
The deal is for four years, which means British Gas will be the power behind Rebecca Adlington well beyond her next Olympic campaign.